Emotion x Logic
Research, creative process,
Finding the balance between emotion and logic when dealing with design is a constant challenge for many designers. Some don’t think at all about
it, while for others it plays a big part in their creative process. I’m one of the latter
Design, no matter its area of practice, should always strive to improve the human condition.
I believe this can be done by embracing human nature, and at the same time implementing
a successful design strategy.
This is my personal on-going challenge, the constant tension of these two opposing forces in creative work. Each project in this portfolio is aimed at showcasing both of these extremes applied in design.