Personal Portfolio

TITLE

Emotion x Logic

CLASS

Portfolio

DATE

Spring 2018

KEYWORDS

Research, creative process,
storytelling

CONCEPT /

Finding the balance between emotion and logic when dealing with design is a constant challenge for many designers. Some don’t think at all about
it, while for others it plays a big part in their creative process. I’m one of the latter

DETAILS /

Design, no matter its area of practice, should always strive to improve the human condition.
I believe this can be done by embracing human nature, and at the same time implementing
a successful design strategy.

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This is my personal on-going challenge, the constant tension of these two opposing forces in creative work. Each project in this portfolio is aimed at showcasing both of these extremes applied in design.