A Positive Impact on Society

TITLE

Canon CSR Report 2017

CLASS

OBJECTIVE /

Choose a company/organization that operates in a field that interests you and re-design their already existing Corporate Social Responsibility Report.

Type Systems

DATE

Spring 2016

KEYWORDS

Information, technology, nature

DELIVERABLES

Multi-page CSR Report
Visual Standards Guide

APPROACH /

Being one of the industry’s first company to begin recycling products, Canon’s main objective is to implement strategies that promote enriched life-style to its consumers and at the same time preserve the environment.

With Canon’s mission statement in mind, the concept of their CSR Re-design was “Technology and Nature”, the harmony that can exist between ourselves, others and nature. The aim was to portray a Canon that invests in clean technologies and strategies that can improve human life.